New Shock Doctor Active Insoles for Running, Walking, Hiking and Training




NEW SHOCK DOCTOR ACTIVE INSOLES

Superior Performance and Protection Through Game-Changing Technology for
Running, Walking Hiking and Training



Shock Doctor (www.shockdoctor.com) , the #1 mouthguard company in the world and leading innovator of performance sports protective technology and equipment, presents their all-new, revolutionary line of Performance Sport Insoles (www.shockdoctor.com/products/insoles) designed specifically to meet the needs of athletes by their particular sport.  Broken into two categories, the Shock Doctor Active Line includes the Ultra, Impact and Performance insoles for running, hiking, walking, training, while the Sport Line features technologically superior insoles for Cleat (football, baseball and soccer), Court (basketball, tennis), Skate (hockey, inline) all starting at just $19.99.

“While other insoles force wearers to choose between comfort and support, Shock Doctor’s innovative, game-changing technology incorporates the perfect balance of shock absorption, stability and support into every model eliminating the need for compromise, says Tony Armand, CEO of Shock Doctor.”

·   Active Ultra offers ultimate alignment, stability and shock absorption for all athletes and activities

·   Active Impact is designed to absorb impact and reduce fatigue from longer runs and hikes and harder surfaces

·   Active Performance is designed to reduce fatigue of active running, walking and hiking with long-lasting support.
 
Featuring Shock Doctor’s groundbreaking Adaptive Arch technology, which adapts to all foot shapes and arch heights, Control Bar, Full-Foot Foam and Integrated Shock Pads, every product in the new Performance Sport Insoles collection offers users a pro-active solution to protecting their feet and joints from injury while maximizing performance. The most adaptable insole choice on the market, Shock Doctor Performance Sport insoles enhance athletic performance, protection and recovery, allowing athletes to compete at the highest level without sacrificing comfort or support.


Below is the complete collection of ALL NEW SHOCK DOCTOR ACTIVE INSOLES:

ACTIVE ULTRA INSOLE- $39.99
ULTIMATE ALIGNMENT, STABILITY AND SHOCK ABSORPTION FOR ALL SPORTS AND ATHLETES












ACTIVE IMPACT INSOLE - $29.99
INCREASED PERFORMANCE FOR LONGER RUNS AND HIKES AND HARDER SURFACES
For Athletes who demand higher-impact performance for longer and harder activities.
 


ACTIVE PERFORMANCE INSOLE- $24.99
INCREASED PERFORMANCE FOR ACTIVE RUNNING, HIKING, WALKING AND TRAINING
For Athletes who demand superior performance so they can run, train and play harder and longer.
 




All New 2013 Football Protective Apparel & Accessories From Shock Doctor Sports



TAKE THE HIT

SHOCK DOCTOR SPORTS ALL NEW FOOTBALL PROTECTIVE APPAREL
AND ACCESSORIES WILL KEEP YOU IN THE GAME

Comprehensive Line of Performance Protective Apparel and Gear From Shock Doctor and Cutters
Designed Specifically for Football Athletes at Every Level of Competition
  
Minneapolis, MN – This football season, Shock Doctor Sports’ Shock Doctor and Cutters brands present a comprehensive all-new line of performance protective apparel and accessories that will allow athletes at every level of the game to play with the confidence of champion.

“The 2013 Shock Doctor Sports football protective collection specifically addresses the needs of today’s football athlete from head to toe,” says Jay Turkbas, Vice President, Product Development and Marketing for Shock Doctor. “From our industry-defining mouthguards, which are also the Official Mouthguard of USA Football, to our protective apparel, Cutters C-Tack grip gloves and the all-new Cleat Insole, we are offering athletes the protection and performance they need to execute at the highest level.”

Designed to meet the specific needs of the football athlete, the Shock Doctor Sports football product line provides maximum range of motion, cutting-edge technology and materials, flexibility and ultimate protection, which are both essential in a game that is being played faster and harder than ever before. 

The Shock Doctor football collection can be broken into four categories:

APPAREL – Featuring the NEW Ultra Shockskin 3-Pad and 5-Pad shirt and shorts

ACCESSORIES – Mouthguards, Chin Straps, Knee/Elbow and Forearm guards

PERFORMANCE SPORTS THERAPY – Wraps and braces for Knee, Ankle, Elbow, Wrist and Shoulder

INSOLES – Shock Doctor’s revolutionary Cleat Insoles is designed specifically to provide comfort and additional support in cleats.

Cutters:
GLOVES - Cutters receiver and lineman gloves featuring their exclusive C-Tack Technology

The latest technology and innovation present in all of the Shock Doctor Sports 2013 football products will be put to the test this season by Tennessee Titans linebacker Akeem Ayers and San Diego Chargers running back Ryan Mathews. Both primed for breakout seasons, Ayers and Mathews are proud to serve as brand ambassadors for Shock Doctor both on and off the field. 

“Shock Doctor Sports quality, hi-performance products allow me to play with confidence and get the results I am looking for on the field,” says Ayers.

Below is the complete Shock Doctor Football line for 2013:

APPAREL
ULTRA SHOCKSKIN FOOTBALL 5-PAD IMPACT SHIRT
$69.99 Adult/ $64.99 Youth

ULTRA SHOCKSKINFOOTBALL 3-PAD IMPACT SHIRT
$59.99 Adult/$54.99 Youth

ULTRA SHOCKSKIN FOOTBALL 5-PAD EXTENDED THIGH SHORT
$64.99 Adult/$59.99 Youth

ULTRA SHOCKSKIN FOOTBALL 3+2 PAD IMPACT SHORT
$49.99 Adult/$44.99 Youth

ACCESORIES
CUTTERS X40 C-TACK Revolution™, $29.99
 

S60 SHOCKSKIN™ GAMER, $54.99

S90 SHOCKSKIN™ LINEMAN, $64.99

LOW PROFILE LIP GUARD MOUTHGUARD, $19.99

ULTRA BRACES $29.99 & ULTRA DOUBLE BRACES $34.99


ULTRA CARBON CHIN STRAP, $19.99



PERFORMANCE SPORTS THERAPY
WRIST SLEEVE-WRAP EXTENDED SUPPORT WITH GRIPPER PALM, $34.99

SHOCKSKIN FOREARM GUARD, $24.99

SHOCKSKIN KNEE/ELBOW GUARD, $24.99


ULTRA GEL LACE ANKLE SUPPORT - $29.99 – TOP SELLER!!
 

INSOLES
LOW PROFILE CLEAT INSOLE - $19.99



Shock Doctor Promotes Athlete Protection, Health & Safety on KTLA



LOS ANGELES LOVES SHOCK DOCTOR!
 
Company Promotes Athlete Protection, Health & Safety
On #1 Morning News Show In LA

MINNEAPOLIS  -  Shock Doctor took to the airwaves in Los Angeles on Wednesday, May 1 as part of its mission to educate athletes, parents and coaches about the importance of athlete protection, health & wellness and sports safety.  KTLA, home of the number one rated morning show in Los Angeles, joined Shock Doctor in promoting the company message by airing interactive segments throughout the entire morning’s broadcast.

View two of the athlete safety and protection segments on KTLA:
http://ktla.com/2013/05/01/sports-safety-personal-training-techniques/#axzz2S5T6OMFs
http://ktla.com/2013/05/01/sports-safety-baseball-attire/

The stop in Los Angeles is just one of many for Shock Doctor in Southern California this month as part of its Shock Doctor/ Cutters Fearless Performance Tour.  Officially launched in March during spring training activities in Arizona, the tour is an aggressive six month, seven state interactive product and education tour aimed at creating awareness and support for Shock Doctor product lines, and to drive retail traffic to partners carrying Shock Doctor and Cutters products.

Said Darci Eckermann, Director of Marketing at Shock Doctor, “With so many choices in sports products today, it’s important that consumers have all of the information they need to be properly equipped on the field.  Our goal on the Fearless Performance Tour is to provide that information, to support our products and retailers by generating interest, and to help athletes and parents alike feel safe and confident when they play.” 

With a total of 15 minutes of air time in the 5:00am, 6:00am, 7:00am, and 1:00pm hours on May 1, KTLA on-air journalist Allie Mac Kay talked to Shock Doctor’s Eckermann about the complete line of Shock Doctor baseball protective gear.  Joining them during the broadcasts were Katie Davis, a Certified Athletic Trainer for CSU Long Beach who talked about nutritional health and warm up tips, as well as Steve Springer, former Major League Baseball player and performance hitting coach for the Toronto Blue Jays who talked about getting mentally ready for the game.

“This was a fantastic opportunity to reach an enormous audience and to spread our message of athlete protection, health and safety,” added Eckermann.  “Our inaugural Fearless Performance Tour will be on the road throughout August, and we will continue to tell our story at every stop!”

For complete Shock Doctor/Cutters Fearless Performance Tour dates and schedules, please visitwww.ShockDoctor.com.

Mother of Invention: Mom Creates Online Baby Book for Busy Parents - MyOwnLittleStory.com


 Mother of Three Makes “Baby Book Guilt” a Thing of The Past 
By Creating An Easy-To-Use Online Baby Book With 
Email Reminders Specific to Each Baby

Move over mass-produced photo books, a mom is taking charge and changing how parents record and share their baby’s story. 

In 2006, Kristin Coons, a mom of three boys and a former financial industry executive, traded her stable career and income to become an entrepreneur.   After giving birth to her third child, she was looking for an online baby book to record the special moments in her boys lives.  When she couldn't find a book that fit her needs, she decided to create one.   In 2011, she founded MyOwnLittleStory.com: a unique online baby book with e-mail reminders specific to the baby’s current age and milestone, which can be printed at the one-year or two-year mark. Busy moms across the nation are loving the idea –joining the site at a rate of 50-100 new users a week.

Starting a company while raising three boys was not an easy task.  But, using the courage and tenacity that she so often writes about on her blog: The Inspired Mom,  Kristin decided to take a leap of faith and follow her dreams.  Without any previous experience in web-based business or knowledge of the book industry, Kristin started from scratch researching everything she needed to know about creating and publishing books online.  Even though it took almost five years to bring her vision to life, she launched www.MyOwnLittleStory.com in 2011. Her first challenge was letting parents know that her site existed, however once she earned a few enthusiastic endorsements, MyOwnLittleStory.com began growing quickly with the user base increasing from 2,000 users in year one to almost 10,000 users in year two. The site currently gets over 5,000 visits a month- which includes returning users and new users.  

Kristin specifically remembers reading a statistic that most people can only remember about 12 stories from their childhood: "I was shocked!  My family bonds over retelling stories."  To think that her kids would only remember a few stories from their childhood and that she might also forget the details of their special moments motivated and inspired her to take action.   

With MyOwnLittleStory.com, it doesn't matter if parents are at home, using a smart phone or at the office, by just answering a few questions a month, parents can jot down thoughts by responding to an e-mail reminder about their baby’s highlights and have their baby book done by their child’s first birthday. MyOwnLittleStory.com is easy to use and has more flexibility than a traditional baby book: each question is optional, any unanswered questions will be omitted from published pages and users can skip pages/milestones as well.  

“As my boys grow into men, I want them to know the stories and the special moments that my husband and I have treasured so much:  how I loved the times that they curled up in my lap, how we all enjoyed our silly dance parties or how we built sand castles at the beach,” says Kristin Coons. “My boys will know always know their stories, because I created MyOwnLittleStory.com for them.”
To learn more about MyOwnLittleStory.com, read about it here.

Volcom Presents The 14th Annual NHHS Newport Surf Classic

VOLCOM AND NEWPORT HARBOR HIGH SURF TEAM TO HOST
14TH ANNUAL NHHS NEWPORT SURF CLASSIC

Surf Contest Benefitting Newport Harbor High School Surf Team To Be Held on
April 6 and 7th at 54th Street, Newport Beach

In conjunction with Volcom, Newport Harbor High School Surf Team will host the 14th Annual NHHS Newport Surf Classic, a surf team fundraiser, at 54th Street, Newport Beach.  With heats starting early in the morning, the all-day event will be held on Saturday, April 6th, with additional heats and finals on Sunday, April 7th.

A longstanding community event to nurture young surfers, as well as provide a competitive stage for advanced surfers, the NHHS Newport Surf Classic offers an opportunity for local Orange County kids to compete and get experience.  Over 150 participants are expected.

“Our goal for the Newport Surf Classic is to get kids of all ages excited about getting in the water and surfing,” says Matt Burns, Newport Harbor High School Surf Coach.

To participate:
·         $30 Pre-Registration; pre-register at Surfside by Thursday April 4th, 2013 (Surfside: 233 E. 17th Street, Costa Mesa, CA 92627; www.Surfsidesports.com; 949.645.4624)
·         $35 Day of Beach Entries
·         Each additional division $20
Participants will get a T-shirt designed by Volcom, a raffle ticket and lunch.

Divisions:
·         Elementary
·         Junior High
·         High School
·         Graduated
·         Masters
·         Boardboarding
·         Girls
·         Longboard

As the event gets closer, check the NNHS Surf Facebook Page, http://www.facebook.com/pages/NHHS-Surf-Team/166460486717338, for heat times, photos, results and more information. Division winners will be given a trophy.

On Saturday, there will be a silent auction with items including surfboards, skateboards, sunglasses, and more; as well as opportunity drawings, including surf wear and gift certificates to local eateries, in addition to other items.  Registration proceeds from the surf contest benefit the NHHS Surf Team. Sponsors of the event are: Volcom, Surfside, Arnette, Vestal, OAM (On A Mission), and Clearview Investment Partners.

The 2012-2013 NHHS Team has about 37 members, including boys short board and longboard, girls short board and longboard and body boarders. www.NHHSSurf.com