SHOCK DOCTOR ACQUIRED BY BREGAL PARTNERS


Minnetonka, MN – Shock Doctor Inc. (“Shock Doctor Sports” or “the Company”), a global leader in mouthguard technology and an innovator of sports protective and performance gear, announced today that it has been acquired by Bregal Partners, a leading middle market New York-based private equity firm. Bregal’s investment is in partnership with Shock Doctor Sports’ management; financial terms were not disclosed.

Trusted by athletes around the world who demand performance and protection, Shock Doctor Sports owns two brands: Shock Doctor, the number one mouthguard company in the world for over 15 years and creators of sports protection gear for hockey, football, baseball, basketball, soccer, martial arts, boxing, and lacrosse, amongst other sports; and Cutters Gloves, an industry leading line of performance gloves and accessories for football and baseball made with exclusive C-TACK™ Performance Grip Material. 

The new partnership with Bregal creates a platform from which Shock Doctor Sports can fuel growth and increase its role as a significant player in the global performance and protective sports equipment market. With a loyal fan base and meticulous focus on quality and innovation, Shock Doctor Sports has been one of the fastest growing sporting goods companies in the world.  The Company’s athlete-centric approach and commitment to developing game-changing technology changed the way athletes view protective gear. 

“Shock Doctor’s groundbreaking, well-designed products have made protection not something athletes have to wear but want to wear,” commented Shock Doctor Sports Chief Executive Officer, Tony Armand. “We have had an amazing investment partnership over the last six years with Norwest Equity Partners, and now as we look forward to our next phase of growth, our entire Shock Doctor team is thrilled to partner with Bregal Partners. Bregal brings a unique blend of consumer and healthcare investment experience that will undoubtedly help us achieve our growth objectives and continued success.”

Bregal Co-Founder and Managing Partner, Robert Bergmann, noted, “We see a great opportunity for Shock Doctor to continue to revolutionize the $9 billion global market for performance and protective equipment with new, innovative, and distinctive products.  Beyond entering new categories, the Company should also benefit from overall market growth and an ability to acquire other industry participants.”  This acquisition also helps to expand Bregal’s consumer healthcare portfolio.

Bergmann added that the transaction gives Bregal a chance to work together for a second time with Armand. “We are also delighted to have the opportunity to again partner with Tony as we’ve had a 15-year relationship.  The talent and track record of both Tony and the Shock Doctor management team is a key reason we are so excited about the transaction.” 
Tim Kuehl, a partner at Norwest Equity Partners, stated, “We had a very successful investment partnership with Tony and the entire Shock Doctor team. Together we worked hard to increase our position as a market leader in the performance and protective equipment category, created and acquired new products lines which helped to nearly triple overall revenue. Shock Doctor Sports is well-positioned for continued growth and success under Tony Armand’s leadership and with their new investment partner.”
William Blair & Company and Lindquist & Vennum represented Norwest Equity Partners, and Dechert LLP represented Bregal Partners in this transaction. 

About Shock Doctor Sports
Shock Doctor Sports is a leading manufacturer of protective and performance sports equipment.  With a relentless focus on innovation and technology, its products are trusted by athletes, from youth to amateur to professional, across a growing number of sports.  Shock Doctor Sports has the world’s leading mouthguard product line and also provides a full continuum of superior athletic products, including core protective, compression, performance sports therapy, sports gloves (under the Cutters® brand), and insoles.  Its products are sold through major sporting goods retailers, independent dealers, online retailers, and health care professionals throughout the United States and around the globe.  For more information on Shock Doctor Sports, please visit www.shockdoctor.com and www.cuttersgloves.com.

About Bregal Partners
Bregal Partners is a private investment firm that invests alongside management teams to build industry leading companies in the middle market. Areas of focus include energy services, consumer, food and retail, and healthcare. With $500 million of committed capital funded by a sixth-generation family foundation with roots back to 1841, Bregal Partners brings experience, stability, and a long-term outlook to all of its investment activities.  Bregal Partners is part of Bregal Investments, a global family of private equity and fund investment vehicles that has invested more than $9 billion since 2002. For more information on Bregal Partners, please visit
www.bregalpartners.com.


About Norwest Equity Partners
As a leading equity investment firm since 1961, Norwest Equity Partners (NEP) partners with middle market business owners and their management teams to make growing, profitable companies into industry leaders. With nearly $5 billion in capital under management, NEP seeks $30mm-$150mm investment opportunities with a variety of industry sectors, including agriculture, applied technology, business services, consumer products and services, diversified industrials and healthcare. NEP is headquartered in Minneapolis, Minnesota. For more information on NEP, please visit www.nep.com.


All New 2013 Football Protective Apparel & Accessories From Shock Doctor Sports



TAKE THE HIT

SHOCK DOCTOR SPORTS ALL NEW FOOTBALL PROTECTIVE APPAREL
AND ACCESSORIES WILL KEEP YOU IN THE GAME

Comprehensive Line of Performance Protective Apparel and Gear From Shock Doctor and Cutters
Designed Specifically for Football Athletes at Every Level of Competition
  
Minneapolis, MN – This football season, Shock Doctor Sports’ Shock Doctor and Cutters brands present a comprehensive all-new line of performance protective apparel and accessories that will allow athletes at every level of the game to play with the confidence of champion.

“The 2013 Shock Doctor Sports football protective collection specifically addresses the needs of today’s football athlete from head to toe,” says Jay Turkbas, Vice President, Product Development and Marketing for Shock Doctor. “From our industry-defining mouthguards, which are also the Official Mouthguard of USA Football, to our protective apparel, Cutters C-Tack grip gloves and the all-new Cleat Insole, we are offering athletes the protection and performance they need to execute at the highest level.”

Designed to meet the specific needs of the football athlete, the Shock Doctor Sports football product line provides maximum range of motion, cutting-edge technology and materials, flexibility and ultimate protection, which are both essential in a game that is being played faster and harder than ever before. 

The Shock Doctor football collection can be broken into four categories:

APPAREL – Featuring the NEW Ultra Shockskin 3-Pad and 5-Pad shirt and shorts

ACCESSORIES – Mouthguards, Chin Straps, Knee/Elbow and Forearm guards

PERFORMANCE SPORTS THERAPY – Wraps and braces for Knee, Ankle, Elbow, Wrist and Shoulder

INSOLES – Shock Doctor’s revolutionary Cleat Insoles is designed specifically to provide comfort and additional support in cleats.

Cutters:
GLOVES - Cutters receiver and lineman gloves featuring their exclusive C-Tack Technology

The latest technology and innovation present in all of the Shock Doctor Sports 2013 football products will be put to the test this season by Tennessee Titans linebacker Akeem Ayers and San Diego Chargers running back Ryan Mathews. Both primed for breakout seasons, Ayers and Mathews are proud to serve as brand ambassadors for Shock Doctor both on and off the field. 

“Shock Doctor Sports quality, hi-performance products allow me to play with confidence and get the results I am looking for on the field,” says Ayers.

Below is the complete Shock Doctor Football line for 2013:

APPAREL
ULTRA SHOCKSKIN FOOTBALL 5-PAD IMPACT SHIRT
$69.99 Adult/ $64.99 Youth

ULTRA SHOCKSKINFOOTBALL 3-PAD IMPACT SHIRT
$59.99 Adult/$54.99 Youth

ULTRA SHOCKSKIN FOOTBALL 5-PAD EXTENDED THIGH SHORT
$64.99 Adult/$59.99 Youth

ULTRA SHOCKSKIN FOOTBALL 3+2 PAD IMPACT SHORT
$49.99 Adult/$44.99 Youth

ACCESORIES
CUTTERS X40 C-TACK Revolution™, $29.99
 

S60 SHOCKSKIN™ GAMER, $54.99

S90 SHOCKSKIN™ LINEMAN, $64.99

LOW PROFILE LIP GUARD MOUTHGUARD, $19.99

ULTRA BRACES $29.99 & ULTRA DOUBLE BRACES $34.99


ULTRA CARBON CHIN STRAP, $19.99



PERFORMANCE SPORTS THERAPY
WRIST SLEEVE-WRAP EXTENDED SUPPORT WITH GRIPPER PALM, $34.99

SHOCKSKIN FOREARM GUARD, $24.99

SHOCKSKIN KNEE/ELBOW GUARD, $24.99


ULTRA GEL LACE ANKLE SUPPORT - $29.99 – TOP SELLER!!
 

INSOLES
LOW PROFILE CLEAT INSOLE - $19.99



Shock Doctor Promotes Athlete Protection, Health & Safety on KTLA



LOS ANGELES LOVES SHOCK DOCTOR!
 
Company Promotes Athlete Protection, Health & Safety
On #1 Morning News Show In LA

MINNEAPOLIS  -  Shock Doctor took to the airwaves in Los Angeles on Wednesday, May 1 as part of its mission to educate athletes, parents and coaches about the importance of athlete protection, health & wellness and sports safety.  KTLA, home of the number one rated morning show in Los Angeles, joined Shock Doctor in promoting the company message by airing interactive segments throughout the entire morning’s broadcast.

View two of the athlete safety and protection segments on KTLA:

The stop in Los Angeles is just one of many for Shock Doctor in Southern California this month as part of its Shock Doctor/ Cutters Fearless Performance Tour.  Officially launched in March during spring training activities in Arizona, the tour is an aggressive six month, seven state interactive product and education tour aimed at creating awareness and support for Shock Doctor product lines, and to drive retail traffic to partners carrying Shock Doctor and Cutters products.

Said Darci Eckermann, Director of Marketing at Shock Doctor, “With so many choices in sports products today, it’s important that consumers have all of the information they need to be properly equipped on the field.  Our goal on the Fearless Performance Tour is to provide that information, to support our products and retailers by generating interest, and to help athletes and parents alike feel safe and confident when they play.” 

With a total of 15 minutes of air time in the 5:00am, 6:00am, 7:00am, and 1:00pm hours on May 1, KTLA on-air journalist Allie Mac Kay talked to Shock Doctor’s Eckermann about the complete line of Shock Doctor baseball protective gear.  Joining them during the broadcasts were Katie Davis, a Certified Athletic Trainer for CSU Long Beach who talked about nutritional health and warm up tips, as well as Steve Springer, former Major League Baseball player and performance hitting coach for the Toronto Blue Jays who talked about getting mentally ready for the game.

“This was a fantastic opportunity to reach an enormous audience and to spread our message of athlete protection, health and safety,” added Eckermann.  “Our inaugural Fearless Performance Tour will be on the road throughout August, and we will continue to tell our story at every stop!”

For complete Shock Doctor/Cutters Fearless Performance Tour dates and schedules, please visitwww.ShockDoctor.com.