experienced professionals. storytellers. publicists. thought partners. brand builders.

TO Media Co. is a boutique public relations firm dedicated to people and products, setting trends and defining style.

We specialize in consumer, lifestyle, and trade press for international brands, industry leaders, and entrepreneurs.

TO Media Co. provides strategic PR campaigns for clients in fashion, food & drink, lifestyle, retail, home decor, beauty, wellness, and other industries. We also provide one-on-one media outreach for experts in interior design, fashion, food & drink, and real estate fields, among others.

Our long-standing relationships with the press, combined with our hands-on approach, give our clients senior-level expertise without big agency fees.

We partner with clients to build awareness, strengthen a brand’s image, and secure an ongoing, positive media presence. Our focus is on managing press relations and creating stories. We promote new products, provide fresh insight on trends, and offer tailored marketing strategies for each client.

contact us: allison olmstead allison@tomediaco.com

the to media co. team

allison olmstead: publicist

Allison Olmstead specializes in lifestyle PR for a diverse nationwide client roster.

Successful at both local and national campaigns, she has secured stories on CBS This Morning, Good Morning America, and TODAY, and secured product placements and features in top-tier outlets including CBS This Morning, Good Morning America, and TODAY, and in Vogue, Allure, Martha Stewart, Good Housekeeping, Country Living, Food Network Magazine, Women’s Health, Better Homes & Gardens, W, Vanity Fair, InStyle, Real Simple, and many more.

Allison began her career at Ellen Appel Public Relations in 1996, started Olmstead Public Relations in 1998, and then founded TO Media Co. in 2007. She has worked on the following accounts: Laura Ashley, Rugs.com, John Boos & Co., recteq, Estate Yountville, Lucky Jack Coffee, Laura Ashley X Urban Outfitters, Barbour X Laura Ashley, Jillian Michaels BODYSHRED, FitFusion.com, Bravo Sports Corp., Nutcase Helmets, Sector 9, Pro-Tec, Pulse Performance Products, Kryptonics, Quik Shade, Halsea, Shock Doctor, Cutters Gloves, Playboy Surf, Vonny, The Container Store, Frederick’s of Hollywood, South Coast Plaza, Fashion Island, Chanel, Tourneau, and more.

jane gillespie: publicist

Jane has more than 20 years of public relations experience, representing dozens of clients in the retail/fashion, restaurant, hospitality, spa/beauty, and related lifestyle industries.

With a focus on promoting some of Southern California’s premier retail brands and destinations, she has handled clients ranging from the country’s most successful shopping destinations, including South Coast Plaza, Fashion Island, and Irvine Spectrum Center, to Elia Parfum, the historic Lido Theater, Irvine Barclay Theatre, and others.

She has secured local, regional, and national press coverage in consumer and trade publications, targeting locals and the visitor market.

In an ever-changing media landscape, Jane has successfully planned and implemented strategic campaigns, including media relations, content creation, influencer outreach, charity and community partnerships, event planning, and more.