we inspire people x brand connections

TO Media Co. is a boutique public relations firm dedicated to people and products setting trends and defining style.

We specialize in consumer, lifestyle, and trade press for international brands, industry leaders, and entrepreneurs. TO Media Co. provides strategic PR campaigns for clients in fashion, lifestyle, retail, home decor, beauty, wellness, and other industries. We also provide one-on-one media outreach for experts in interior design, food & drink, and real estate fields, among others.

Our long-standing relationships with the press, combined with our hands-on approach, give our clients senior-level expertise without big agency fees.

We partner with clients to increase awareness, strengthen a brand’s image, and secure an ongoing media presence. Our focus is on managing press relations, publicizing new products, providing fresh insight on trends, and creating stories, as well as providing additional marketing, branding, and social media strategies tailored to each client.

experienced professionals. storytellers. publicists. copywriters. content creators. thought partners. brand builders.

contact us: allison olmstead allison@tomediaco.com

the team

allison olmstead: publicist

Allison Olmstead specializes in lifestyle PR for a diverse collection of clients nationwide.

Successful at both local and national campaigns, she has secured stories on CBS This Morning, Good Morning America, and TODAY and secured product placements and features in top tier outlets such as Good Housekeeping, ESPN, Vogue, W, InStyle, Vanity Fair, People, O-The Oprah Magazine, US Weekly, Food Nework Magazine, Domino, Better Homes & Gardens, Maxim, Real Simple, Wall Street Journal, Gizmodo, Today.com, Elite Daily, Buzzfeed, Apartment Therapy, Popsugar, Refinery29, and more

Allison began her career at Ellen Appel Public Relations in 1996, started Olmstead Public Relations in 1998, and then founded TO Media Co. in 2007. She has worked on the following accounts: Laura Ashley, Rugs.com, John Boos & Co., recteq, Estate Yountville, Lucky Jack Coffee, Laura Ashley X Urban Outfitters, Barbour X Laura Ashley, Jillian Michaels BODYSHRED, FitFusion.com, Bravo Sports Corp., Nutcase Helmets, Sector 9, Pro-Tec, Pulse Performance Products, Kryptonics, Quik Shade, Halsea, Shock Doctor, Cutters Gloves, Playboy Surf, Vonny, The Container Store, Frederick’s of Hollywood, South Coast Plaza, Fashion Island, Chanel, Tourneau, and more.

jane gillespie: publicist

Jane has more than 20 years of experience in public relations, representing dozens of clients in the retail/fashion, restaurant, hospitality, spa/beauty, and related lifestyle industries.

With a focus on promoting some of Southern California’s premier retail brands and destinations, she has handled clients ranging from the country’s most successful shopping destinations, including South Coast Plaza, Fashion Island, and Irvine Spectrum Center, to Elia Parfum, the historic Lido Theater, Irvine Barclay Theatre, and others.

She has secured local, regional, and national press coverage in consumer and trade publications, targeting locals and the visitor market.

In an ever-changing media landscape, Jane has successfully planned and implemented strategic campaigns, including media relations, content creation, influencer outreach, charity and community partnerships, event planning, and more.