LOS ANGELES LOVES SHOCK DOCTOR!
Company Promotes Athlete Protection, Health & Safety
On #1 Morning News Show In LA
MINNEAPOLIS - Shock Doctor took to the airwaves in Los Angeles on Wednesday, May 1 as part of its mission to educate athletes, parents and coaches about the importance of athlete protection, health & wellness and sports safety. KTLA, home of the number one rated morning show in Los Angeles, joined Shock Doctor in promoting the company message by airing interactive segments throughout the entire morning’s broadcast.
View two of the athlete safety and protection segments on KTLA:
The stop in Los Angeles is just one of many for Shock Doctor in Southern California this month as part of its Shock Doctor/ Cutters Fearless Performance Tour. Officially launched in March during spring training activities in Arizona, the tour is an aggressive six month, seven state interactive product and education tour aimed at creating awareness and support for Shock Doctor product lines, and to drive retail traffic to partners carrying Shock Doctor and Cutters products.
Said Darci Eckermann, Director of Marketing at Shock Doctor, “With so many choices in sports products today, it’s important that consumers have all of the information they need to be properly equipped on the field. Our goal on the Fearless Performance Tour is to provide that information, to support our products and retailers by generating interest, and to help athletes and parents alike feel safe and confident when they play.”
With a total of 15 minutes of air time in the 5:00am, 6:00am, 7:00am, and 1:00pm hours on May 1, KTLA on-air journalist Allie Mac Kay talked to Shock Doctor’s Eckermann about the complete line of Shock Doctor baseball protective gear. Joining them during the broadcasts were Katie Davis, a Certified Athletic Trainer for CSU Long Beach who talked about nutritional health and warm up tips, as well as Steve Springer, former Major League Baseball player and performance hitting coach for the Toronto Blue Jays who talked about getting mentally ready for the game.
“This was a fantastic opportunity to reach an enormous audience and to spread our message of athlete protection, health and safety,” added Eckermann. “Our inaugural Fearless Performance Tour will be on the road throughout August, and we will continue to tell our story at every stop!”
For complete Shock Doctor/Cutters Fearless Performance Tour dates and schedules, please visitwww.ShockDoctor.com.