Shock Doctor Adds New Flavored Mouthguard to Best-Selling Line



FLAVOR FUSION
SHOCK DOCTOR ADDS NEW FLAVORED MOUTHGUARD TO BEST-SELLING LINE


Professional, amateur and youth athletes will add flavor to their game with the new Flavor Fusion mouthguard line from Shock Doctor, the undisputed #1 mouthguard company in the world. Shock Doctor has added flavor to one of its most popular mouthguards with the launch of Gel Nano Flavor Fusion ($24.99).

With a growing number of sports requiring and encouraging mouthguards, Flavor Fusion allows athletes to customize their mouthguard experience while still maintaining maximum protection on the field, ice or court. The new Gel Nano Flavor Fusion is available in exciting tastes including: RocketPunch, BlueRaz, ShockOrange, LimonTensity, and Bubblegum.

Featuring an advanced combination of innovative performance, unrivaled protection, high impact shock absorption and Flavor Fusion technology, the Gel Nano Flavor Fusion is the best fitting flavored mouthguard on the market.  Other mouthguards in the Flavor Fusion line include the recently launched Gel Max Flavor Fusion ($14.99).

Mouthguards are the easiest and the best piece of sports equipment to protect teeth no matter what age or skill level.  Additionally, The National Youth Sports Foundation for the Prevention of Athletic Injuries reports that an athlete is 60 times less likely to sustain damage to teeth when wearing a properly fitted mouthguard.

The official mouthguard of USA Football, USA Hockey and Minnesota Hockey, Shock Doctor mouthguards are worn in a growing number of sports including Football, Baseball, Basketball, Hockey, Lacrosse, Soccer, and more, and around the world by athletes of all ages and skill level, including the following professional athletes: Ryan Mathews – San Diego Chargers (NFL); Akeem Ayers – Tennessee Titans (NFL); Nick Leddy – Chicago Blackhawks (NHL); Jack Johnson – Columbus Blue Jackets (NHL); Jake Gardiner – Toronto Maple Leafs (NHL); and more.

In addition to being brand ambassadors, Shock Doctor’s professional athletes are committed to helping players, coaches and parents learn about safety and protection on the field of play, as well as health and wellness. Many of the Shock Doctor pro athletes also report that they perform with increased confidence and an added edge when wearing protection gear, including a properly fitting mouthguard.

“Around the world, athletes trust the Shock Doctor brand as the leader and the ultimate mouthguard expert in innovation and design. Supported by multiple patents, we continue to break new ground and offer mouthguard innovations with real benefits and protection,” says Tony Armand, Shock Doctor CEO.  “Thanks to the latest innovations in technology, flavored mouthguards can now offer the same superior protection that Shock Doctor is known for worldwide.”

The Gel Nano Flavor Fusion line is now available at www.shockdoctor.com and in retail stores nationwide, including: Dick's Sporting Goods, Big 5 Sporting Goods, Universal Athletic Service, Hockeygiant.Com, Ice Works, Omega Sports, Athletes World, and The Sports Authority among others.

MLB CATCHER CARLOS SANTANA JOINS TEAM SHOCK DOCTOR

Santana to Wear Shock Doctor’s Performance-Driven Protective Gear
MINNEAPOLIS – (Feb. 15, 2012) – Shock Doctor®, the authentic market leader and creators of innovative, performance-driven sports protection and the #1 mouthguard in the world, is proud to announce a multi-year partnership with top Major League Baseball (MLB) catcher, Carlos Santana of the Cleveland Indians. Santana joins Ryan Mathews, Percy Harvin, Nick Leddy and Jack Johnson on Team Shock Doctor, the company’s elite group of professional athletes who serve as brand ambassadors and utilize Shock Doctor protection and performance gear.


Committed to producing the most innovative protection equipment and growing its baseball product line, Shock Doctor will have Santana serve as a product development advisor, giving detailed input from a professional player’s perspective for the company’s baseball protection products while also serving as a representative for the brand on and off the field.

“Shock Doctor has shown a strong commitment to helping baseball players perform better and stay protected,” said Santana. “I am excited to be a part of Team Shock Doctor, to have the opportunity to wear Shock Doctor’s innovative baseball lineup and help them grow their brand at all levels.”

“Carlos is a great athlete with a strong work ethic that embodies the spirit of our brand,” said Tony Armand, CEO of Shock Doctor. “We’re excited to add him to the Team Shock Doctor roster as we grow in the sport of baseball; his feedback will be used to help develop products that will benefit athletes at all levels.”

In his first full season in the (MLB), Santana led the Indians in home runs (27) and on base percentage (.351), while also leading all MLB catchers in runs scored (84) and ranking second in home runs.

When the Cleveland Indians play their first spring training game against the Cincinnati Reds on March 4, 2012, Santana will make his debut in the following protective gear from Shock Doctor:




• Velocity Motion 360 Short Sleeve Shirt


• Shock Doctor’s Ultra Catcher’s Sliding Short with Ultra X-Fit Cup Pocket

• Velocity ShockSkin Wrist Band Guards – See Santana in a video using the Shockskin Wrist Band Guards

• Shock Doctor Custom Mouthguard - Customized on http://www.shockdoctor.com/ for Santana

About Shock Doctor, Inc.
Shock Doctor is the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe. Their belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. For further information, please visit the Company's website at http://www.shockdoctor.com/.

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