Mother
of Three Makes “Baby Book Guilt” a Thing of The Past
By Creating An Easy-To-Use Online Baby Book With
Email Reminders Specific to
Each Baby
Move over mass-produced photo books, a mom is
taking charge and changing how parents record and share their baby’s story.
In 2006, Kristin Coons, a mom of three boys and a former financial
industry executive, traded her stable career and income to become an
entrepreneur. After giving birth to her third child, she was looking for
an online baby book to record the special moments in her boys lives. When
she couldn't find a book that fit her needs, she decided to create one.
In 2011, she founded MyOwnLittleStory.com: a
unique online baby book with e-mail reminders specific to the baby’s current
age and milestone, which can be printed at the one-year or two-year mark. Busy moms across the nation are loving the
idea –joining the site at a rate of
50-100 new users a week.
Starting
a company while raising three boys was not an easy task. But, using the courage and tenacity that she so often writes
about on her blog: The Inspired Mom, Kristin
decided to take a leap of faith and follow her dreams. Without any previous experience in web-based
business or knowledge of the book industry, Kristin started from scratch
researching everything she needed to know about creating and publishing books
online. Even though it took almost five years to bring her vision to
life, she launched www.MyOwnLittleStory.com in 2011. Her first
challenge was letting parents know that her site existed, however once she
earned a few enthusiastic endorsements, MyOwnLittleStory.com began growing quickly with the user base increasing from 2,000 users in year one to almost 10,000 users in year
two. The site currently gets over
5,000 visits a month- which includes returning users and new users.
Kristin
specifically remembers reading a statistic that most people can only remember
about 12 stories from their childhood: "I was shocked! My family
bonds over retelling stories." To think that her kids would only
remember a few stories from their childhood and that she might also forget the
details of their special moments motivated and inspired her to take action.
With MyOwnLittleStory.com, it doesn't matter if parents are at home, using a smart phone or at the office, by just
answering a few questions a month, parents can jot down thoughts by responding
to an e-mail reminder about their baby’s highlights and have their baby book
done by their child’s first birthday. MyOwnLittleStory.com is easy to use and has more flexibility than a traditional
baby book: each question is optional, any unanswered questions will be omitted
from published pages and users can skip pages/milestones as well.
To learn more about MyOwnLittleStory.com, read about it here.