TO Media Co + Halsea

Sally Bartz, the designer and creator of the effortlessly chic Halsea line of travel bags and accessories, is amazing.  In just four years, her bags have become the definition of beach chic lifestyle and are now carried in stores nationwide.

When she first launched her line in 2006, she hired TO Media Co to handle her public relations and introduce Halsea to the press.  She has been a client ever since.   

Halsea bags have appeared in countless national magazines and national TV shows, as well as local Orange County press, while Sally herself has been featured in Coastal Living, Orange Coast, Riviera, Romantic Homes and on KABC and KTLA.

We LOVE A Thank You

One of our favorite morning TV news personalities, Jane Monreal, left early morning wake up calls to start her own company - enCOMPASS ENTERTAINMENT with another super talented entertainment vetran Rosemary Jimenez

This last holiday season, we were honored when they called on us to work with beauty guru Louisa Maccan Graves, author of Hollywood Beauty Secrets.    We had a super fun morning with the hard working, hilarious Allie MacKay from KTLA where Louisa showed offer her beauty tips and homemade recipes.

Shortly after, we recieved a note from Rosemary and Jane thanking us (How nice is that!? That is why we love them!) "Thank you for your services and energy with Louisa Maccan Graves.... Continued success and we hope to partner with you again."

A Little Love Coming TO Media Co's Way!

In public relations 2010-style, a lot of the relationships we make are over the internet, e-mail, facebook, twitter.... you get the idea.  Even though we never meet some of the editors and reporters that we work with face to face, we still love when you become friends and work together well.  One of our favorites is Teri Freeman at Cooking with Paula Deen magazine.
Here is a note that she just sent us this morning....

"Allison, I love working with you! Send me any ideas you have!!"

We LOVE working with you too!  Thanks, Teri!

Wonderful, Talented Ladies!

Happy Holidays!

At TO Media Co we work some pretty amazing women - business owners, entrepreneuers and hard workers,  who are innovative, forward thinking and fun to be around. So we recently hosted a little gathering of some of our favorite women at atelier natalie umbert in Corona del Mar. 

Here is a short list of some of our favorites: Natalie Umbert of atelier natalie umbert, Kellie Swaim of Bravo Sports, Lisa Jackson of joie de vie , Zuma Ayriyan of Vazu Kids, Shanna Coady of My Favorite Everything, Shelly Strazis of Shelly Strazis Photography, Michelle Tingler of O-MAMA and Melinda Hovee-Harlan of Little Stylings, Sally Bartz of Halsea , Mindy Gayer of Cotton Idea Studio and Lisa Sommer of Venturesom


Townsend Olmstead Media Co. to Provide PR and Communications Services
to Outdoor Recreation Manufacturing Giant

Costa Mesa, CA -- Townsend Olmstead Media Co., a partnership between PR veterans Lauren Townsend and Allison Olmstead, is proud to announce their newest client, Bravo Sports Corp. TO: Media Co. will provide public relations and communications services to the outdoor recreation manufacturing giant focused on its proprietary brands and corporate communications as well as lend additional promotional support for their complete catalog of products.

As the global leader in the action sports retail and outdoor recreation industries, Bravo Sports’ singular goal is to create the best products for the best price in the world. Manufacturing over 2000 products used by children and families worldwide, Bravo Sports boasts a stable of cutting-edge brands including Pulse™, Quik Shade™, Moto Shade™, Airzone™, Tony Hawk™, World Industries™, Kryptonics™, Hyper™ and Variflex™ in addition to licenses with outstanding partners such as Disney, Nickelodeon, Mattel and the Cartoon Network.

The Bravo Sports catalog includes a broad array of products in a variety of niche categories including instant canopies, trampolines, skateboards, scooters, in-line skates and related products and accessories.

A truly global company, Bravo Sports headquarters is located in Santa Fe Springs, California, with additional offices, factories and warehouses in Italy, Thailand and China. Since 1965, Bravo has provided the highest quality and most innovative products to sports and outdoor enthusiasts worldwide. Bravo consistently seeks to exceed the expectations of its consumers and customers alike through the development and introduction of cutting edge, innovative products that raise industry standards and set trends worldwide.

About TO: Media Co.
Townsend Olmstead Media Co. is a full-service public relations firm specializing in promoting the people and products setting trends and defining style. Through strategic media outreach, creative positioning, personalized attention and a comprehensive “big picture” approach to clients, TO: Media Co. has been providing first-class public relations and communications services to entrepreneurs and trend setters in the fashion, accessories and luxury lifestyle industries since 2006.

Additional information about TO Media Co. and its services is available

Inquiries about Townsend Olmstead Media Co. and their clients can be addressed to either Lauren Townsend or Allison Olmstead at or by calling 949/722-8488.

TO Media Co. is a Guest Blogger on Tiny Oranges!!

We were honored to be asked to share some of our tips for budding Mom-Preneurs as a Guest Blogger on Tiny Oranges - a fantastic website and resource for Moms in Orange County. Thanks so much to Jennifer for the exciting opportunity and congrats again on your beautiful new baby girl :-)

We love working with and supporting working mothers and hope that the information and ideas we have shared will be inspiring and informative. If you have feedback, questions or any other ideas that you want to share for would-be business owners, WE'D LOVE TO HEAR FROM YOU!

Get the whole story at Tiny Oranges -

PR Firm in Orange County Makes National Impact For Clients

No wondering we are smiling! Allison Olmstead and Lauren Townsend of TO Media Co.

To keep you updated with the PR side of things -- I was just writing our monthly reports for our clients when I realized that we have had an amazing couple of months. At TO Media Co, we really try to give personalized attention while seeking stories in the press on a local and national level.

Within the last couple of months, we have worked with the following media outlets about our clients. Some stories have already ran and some will be coming out shortly. Here are our recent successes:

People Magazine – Style Watch
Travel + Leisure
The Today Show
Associated Press
Better Homes & Gardens
Family Cirlce
Orlando Sentinel
Girlfriend Getaways
Coastal Living

OK Magazine
Orange Coast
Cooking with Paula Deen
Hyatt Magazine
Orange County Register

Interior Design Magazine
+ More!

Cover! Covers! Covers!

We were spending a little time doing some TO Media Co public relations housekeeping the other day and we found some past articles that we have done. Some of the ones that I love the most, were the covers of magazines that we have gotten for our clients -- for any publicist, a cover of a magazine is a huge feather in our cap and a life changing moment for our clients.

Before we started our own boutique PR firm here in Orange County, Lauren used to handle severval TV shows for NBC so her covers relate to the talent and the shows themselves. I used to work on the Frederick's of Hollywood account so my magazine covers mostly include beautiful celebrities in the their underwear! Those were some seriously fun days.

For a little walk down memory lane, I have posted some of them here. Enjoy.

To Boutique Or Not

Bigger is better, right? Not always. I like to think our boutique PR firm in Costa Mesa - TO Media Co - is just right.

When our clients call they get either Lauren or me - the two principles. We put our hearts and souls into every client's company and because we are a small team, we are personally invested in their message. Our faith in our clients and their products, I believe, gives us an edge and helps us get better results

Here's to the little guy.