M-Edge announces partnership with Halsea, bringing a selection of beach-inspired patterns to its hit line of Kindle jackets
ODENTON, Md., (BUSINESS WIRE) – M-Edge Accessories – the leading provider of accessories for eReaders – announced today a new partnership with California-based accessories designer Sally Bartz of Halsea, a beach-chic travel bag and accessories company. M-Edge is launching a new, high-end line of protective Kindle covers featuring Halsea’s colorful beach-inspired fabrics and designs.
The Halsea for M-Edge Kindle jackets retail for $69.99, but are currently on sale for $59.99 for a limited time. The jackets are available in two patterns: Little Harbor, a classic lattice print with a bamboo twist in Kelp Green, Coffee Brown, and Navy Blue; and Boat Canyon, a charming pattern of crabs climbing on tangled rope available in Ocean Teal and Bonfire Brown. The Halsea for M-Edge covers will protect Kindle from damage while the colorful ocean-inspired patterns lend a beach-y tone to the beautifully constructed styles.
For M-Edge, the partnership was borne of the desire to diversify their standard line of protective leather Kindle covers into different materials and patterns. To that end, M-Edge CEO Patrick Mish looked no further than his own home for inspiration. His wife, a big fan of Halsea’s beach-inspired line of luxe luggage and stylish accessories, knew the prints would appeal to the sophisticated tastes of Kindlers.
“The Halsea for M-Edge jackets are guaranteed to make a splash in the Kindle accessories market,” says M-Edge CEO Patrick Mish. “With the Halsea for M-Edge jackets, we are proving our commitment to provide Kindle users with trendsetting, fashion-forward designs to outfit their devices. Halsea’s casual luxury mixed with the functionality of each of Sally’s designs is right in tune with the needs of the Kindle and M-Edge consumer, and we are thrilled with the results of our collaboration.”
For Halsea designer Sally Bartz, adding the Halsea for M-Edge Kindle jacket adds a new dimension to her line of travel bags and accessories, which features several styles in patterns and colors that mix and match.
“Having spent a lifetime at the beach, I know the first thing I throw into my beach bag or take on vacation is a great book. The partnership with M-Edge to design a cover for the increasingly popular Kindle is an organic extension of my current line and has given me an opportunity to bring the easy sophistication of Halsea to a cutting-edge industry,” says Bartz. “There are so many Kindlers who use their devices as a leisure activity or a vacation accessory and they deserve to transfer some of that ‘vacation style’ to outfitting their device.”
Timeless and brilliantly functional, every Halsea for M-Edge Kindle jacket is constructed of a laminated canvas with finishing touches of leather on the exterior, and a front flap that closes securely as well as folds back for easy reading via a hidden magnetic closure. The jacket’s interior is made of lush brown synthetic microsuede and includes a side pocket for storage of papers as well as a smaller business card pocket and pen loop. Kindle is held in place via a sturdy four-point mounting system made of soft brown leather. The jacket is also compatible with M-Edge’s innovative e-Luminator2 booklight, for use when reading in low-light environments.
About M-Edge Accessories, LLC
Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past three years, M-Edge's product line has grown to include several lines of jackets for the most popular eBook devices on the market, including Amazon Kindle, Sony Reader, iRex DR1000, and Bookeen Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the eReading experience all while providing superior customer service. The company has seen its jackets featured in O, The Oprah Magazine and People, among others, and continues to lead the market in cutting edge eReader accessories.
After more than a decade spent designing accessories for surf apparel giants such as Roxy, Volcom, and Paul Frank, Sally Bartz created Halsea in 2004 for women who embrace laid-back luxury and travel in style. The California 1970’s inspired line offers a wide selection of travel bags and essentials from roller duffels and suitcases to totes, cosmetic bags and clutch wallets available in each of Halsea’s four coordinating colorful, beach-inspired prints. Halsea’s travel bags and accessories have been spotted on TV from “How I Met Your Mother” to “Today” and “Good Morning America,” in magazines such as Coastal Living, Real Simple, Elle Accessories and many others, as well as on the arm of gals-on-the-go from Coast to Coast. Halsea also has celebrity fans including Jenna Fisher, Alison Sweeney, Vanessa Hudgens, among others. The complete Halsea collection is currently available to view and to purchase on the web at http://www.halsea.com/.
Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. Halsea for M-Edge and M-Edge e-Luminator are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.
SOURCE: M-Edge Accessories, LLC M-Edge Accessories, LLC Devon MishVice President, Public Relations & Marketing714.email@example.com For Halsea:Lauren Townsend/Allison OlmsteadTownsend Olmstead Media Co.firstname.lastname@example.orgemail@example.com://www.tomediaco.com/
You have no idea how excited I am -- I LOVE, LOVE, LOVE this magazine (who doesn't turn to it to find out the latest, hottest trends) and to see Halsea in it is beyond exciting!
Check out the story here at ABC News: http://abcnews.go.com/Entertainment/wireStory?id=7677930
Are you kidding me?! How AMAZING is this Weekend Today story about Budget Travel for Halsea, the beach chic travel bag company featured?! Is Lester really standing right there with his face next to the Halsea label? Is the Halsea roller suitcase in almost every shot? I love how the suitcase pops off of the screen with its blue crab print outside and pink-lined inside!
The fabulous gals at Real Simple (Yes, Carly Zipp- we are talking about you!) are way too good to us!
Thanks! Thanks! Thanks!
PS - Halsea is offering a special on the Roller Suitcase featured- it is only $195!! Now is the time to take advantage of that deal because it won't last forever!
Little Harbor is a fresh take on a coastal classic, inspired by a recent trip to the lakeside town of Harbor Springs, MI. The pattern is a crisp white bamboo lattice print on a kelp green or coffee background. The beautifully detailed bags are trimmed in leather.
The Little Harbor Collection includes the following pieces:
· Roller Suitcase – The cornerstone of the Halsea collection: fits in the overhead compartment for easy traveling. ($335)
· Roller Duffle - Halsea’s largest bag to-date. Great for longer trips, it opens like a doctor’s bag so you can see everything inside and features a retractable pull and plenty of pockets. ($355)
· Large Tote – A very roomy tote perfect for a day at the beach, or the farmers’ market. ($135)
· Wallet Clutch– Looks like a clutch but acts like a wallet. The perfect 2-in-1 piece so you don’t have to pack an extra handbag for evenings. ($88)
· Cosmetic Bag – Plenty of inside pockets to carry a gal’s lotions and potions. ($55)
· Small Make-Up Bag - Small, zip-top case -- perfect to carry just the essentials. ($40)
· Halsea Home – décor items including pillows, table cloths and fabric-by-the-yard are also available in any of the exclusive Halsea patterns.
All styles are made of laminated printed canvas, and feature Halsea’s signature shell-pink satin lining – a feminine touch for sure, but also practical - ensuring that even the smallest accessories are easy to spot. Designed to mix and match, Halsea fabrics coordinate so that fans can expand their collections with the introduction of each new print.
“The Little Harbor print reminds me of the kind of classic seaside elegance where preppy reigns,” Sally mused. “It invokes a time when things took on more meaning the longer you owned them, and the little touches, like needle point pillows, were appreciated. When the highlight of the day was dusk spent with family and friends, sitting on the beach playing cards, telling stories, laughing with the kids.”
After spending the last decade designing accessories for surf apparel giants such as Roxy, Volcom, Modern Amusement and Paul Frank, Sally Bartz started Halsea for gals who want sophisticated, casual beach style. Having created the line based on the laid-back California style of the 1970’s, her days growing up across the street from the beach is often the inspiration behind Halsea products.
Halsea is a beach-chic company that offers travel bags and home accessories. The Halsea Shop is located at 409 31st Street, Newport Beach, CA 92663 and can be reached by calling 949.673.7743.
All Halsea products are available on www.halsea.com
As publicists, it is so exciting when you see all of your hard work pay off. But truly, the most rewarding is to see how the publicity you are getting affects your client's business in a positive light.
Sally Bartz of Halsea is a great example of how we have played a role in growing her brand and business. Here is just a small sampling of her latest press featuring her beach-chic travel bags. http://www.halsea.com/