M-Edge announces partnership with Halsea, bringing a selection of beach-inspired patterns to its hit line of Kindle jackets
ODENTON, Md., (BUSINESS WIRE) – M-Edge Accessories – the leading provider of accessories for
eReaders – announced today a new partnership with California-based accessories designer Sally
Bartz of
Halsea, a beach-chic travel bag and accessories company. M-Edge is launching a new, high-end line of protective Kindle covers featuring
Halsea’s colorful beach-inspired fabrics and designs.
The
Halsea for M-Edge Kindle jackets retail for $69.99, but are currently on sale for $59.99 for a limited time. The jackets are available in two patterns: Little Harbor, a classic lattice print with a bamboo twist in Kelp Green, Coffee Brown, and Navy Blue; and Boat Canyon, a charming pattern of crabs climbing on tangled rope available in Ocean Teal and Bonfire Brown. The
Halsea for M-Edge covers will protect Kindle from damage while the colorful ocean-inspired patterns lend a beach-y tone to the beautifully constructed styles.
For M-Edge, the partnership was borne of the desire to diversify their standard line of protective leather Kindle covers into different materials and patterns. To that end, M-Edge CEO Patrick
Mish looked no further than his own home for inspiration. His wife, a big fan of
Halsea’s beach-inspired line of
luxe luggage and stylish accessories, knew the prints would appeal to the sophisticated tastes of
Kindlers.
“The
Halsea for M-Edge jackets are guaranteed to make a splash in the Kindle accessories market,” says M-Edge CEO Patrick
Mish. “With the
Halsea for M-Edge jackets, we are proving our commitment to provide Kindle users with trendsetting, fashion-forward designs to outfit their devices.
Halsea’s casual luxury mixed with the functionality of each of Sally’s designs is right in tune with the needs of the Kindle and M-Edge consumer, and we are thrilled with the results of our collaboration.”
For
Halsea designer Sally
Bartz, adding the
Halsea for M-Edge Kindle jacket adds a new dimension to her line of travel bags and accessories, which features several styles in patterns and colors that mix and match.
“Having spent a lifetime at the beach, I know the first thing I throw into my beach bag or take on vacation is a great book. The partnership with M-Edge to design a cover for the increasingly popular Kindle is an organic extension of my current line and has given me an opportunity to bring the easy sophistication of
Halsea to a cutting-edge industry,” says
Bartz. “There are so many
Kindlers who use their devices as a leisure activity or a vacation accessory and they deserve to transfer some of that ‘vacation style’ to outfitting their device.”
Timeless and brilliantly functional, every
Halsea for M-Edge Kindle jacket is constructed of a laminated canvas with finishing touches of leather on the exterior, and a front flap that closes securely as well as folds back for easy reading via a hidden magnetic closure. The jacket’s interior is made of lush brown synthetic
microsuede and includes a side pocket for storage of papers as well as a smaller business card pocket and pen loop. Kindle is held in place via a sturdy four-point mounting system made of soft brown leather. The jacket is also compatible with M-Edge’s innovative e-
Luminator2
booklight, for use when reading in low-light environments.
About M-Edge Accessories,
LLCFounded in 2006 as an answer to the growing market for
eReader accessories, M-Edge Accessories is a privately-held company headquartered in
Odenton, Maryland. Over the past three years, M-Edge's product line has grown to include several lines of jackets for the most popular
eBook devices on the market, including Amazon Kindle, Sony Reader,
iRex DR1000, and
Bookeen Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the
eReading experience all while providing superior customer service. The company has seen its jackets featured in O, The Oprah Magazine and People, among others, and continues to lead the market in cutting edge
eReader accessories.
About
HalseaAfter more than a decade spent designing accessories for surf apparel giants such as Roxy,
Volcom, and Paul Frank, Sally
Bartz created
Halsea in 2004 for women who embrace laid-back luxury and travel in style. The California 1970’s inspired line offers a wide selection of travel bags and essentials from roller
duffels and suitcases to totes, cosmetic bags and clutch wallets available in each of
Halsea’s four coordinating colorful, beach-inspired prints.
Halsea’s travel bags and accessories have been spotted on TV from “How I Met Your Mother” to “Today” and “Good Morning America,” in magazines such as Coastal Living, Real Simple, Elle Accessories and many others, as well as on the arm of gals-on-the-go from Coast to Coast.
Halsea also has celebrity fans including Jenna Fisher, Alison Sweeney, Vanessa
Hudgens, among others. The complete
Halsea collection is currently available to view and to purchase on the web at
http://www.halsea.com/.
Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates.
Halsea for M-Edge and M-Edge e-
Luminator are trademarks of M-Edge Accessories,
LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.
SOURCE: M-Edge Accessories,
LLC M-Edge Accessories,
LLC Devon
MishVice President, Public Relations & Marketing714.322.3097
devonmish@buymedge.com For
Halsea:Lauren Townsend/Allison
OlmsteadTownsend Olmstead Media Co.
lauren@tomediaco.com/allison@tomediaco.com949.722.8488
http://www.tomediaco.com/ 
