Shock Doctor creates partnership with Defending The Blue Line


Protective Hockey Equipment Will Be Donated to Young Hockey Players of Military Families

MINNEAPOLIS – (March 21, 2012) – Minneapolis-based Shock Doctor®, the authentic market leader and creators of innovative, performance-driven sports protection, announced today that it has forged an exclusive partnership with non-profit Defending The Blue Line, a foundation dedicated to helping families of military personnel play hockey for free.

Over the next year, Shock Doctor will provide mouthguards, ShockSkin protective apparel, hockey bags and neck guards to Defending The Blue Line, who will donate the equipment to children of military parents across the United States. Additionally, Shock Doctor will provide an undisclosed monetary donation and attend Defending The Blue Line fundraising events.

Minnesota-based Defending The Blue Line assists United States service members stationed across the world by making sure their children are afforded every opportunity to participate in hockey through equipment donations, hockey camps, special events and financial assistance. They also provide donated tickets to National Hockey League games to service members and their families.

“Defending The Blue Line is an ideal fit for the Shock Doctor brand,” said Shock Doctor CEO Tony Armand, “Defending The Blue Line selflessly supports our nation’s heroes and their families and we know this partnership will have an overwhelmingly positive impact on those individuals and our brand.”

“Our new partnership with Shock Doctor is an exciting opportunity for our organization,” said Defending The Blue Line President Shane Hudella, “Shock Doctor is recognized by athletes everywhere as the leader in sports protection and we are ecstatic to be able to provide such quality products to the children of service members.”

Shock Doctor, the market leader in mouthguards since 1992, has become a force in the protection and performance sporting goods industry with the goal of keeping athletes safe and performing their best. Shock Doctor products are sold across the globe and worn by athletes ranging from youth to professional in a wide variety of sports.

About Shock Doctor, Inc.
Shock Doctor is the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe. Their belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. For further information, please visit the Company's website at . ;

About Defending The Blue Line
Defending The Blue Line is a 501(c)(3) non-profit organization based in Hastings, Minn. They help to ensure that children of military members are afforded every opportunity to participate in the game of hockey through free equipment donations, camps, special events and financial assistance. In addition they provide donated tickets to hockey games for service members home on leave and their families. For further information, please visit their website at