9 Entrepreneurial Women. 1 Hot Shopping Destination.

Newport Beach, CA -- A hip and newly re-purposed shopping destination on Newport Beach’s Mariner’s Mile, The Cove has just opened nine unique boutiques all headed by local entrepreneurial women. With fabulous collections, one-of-a-kind finds and a cool 60's retro vibe, The Cove is home to lifestyle and retail brands focused on women, children, home decor and fashion, including: Posey Couture, The Hat Loft, Little Relics, Blend, Clarity RX, MerMade Designs, Little Stylings, Laura Matthews Designs, and Studio Fringe.

Friends and acquaintances before opening The Cove, the collection of boutiques are all run by entrepreneurial women with their own niche focus providing shoppers with an eclectic and exciting one-stop-shopping experience. While many of the retail owners at The Cove have been in business for years, each was looking to expand their brand with a new creative and entrepreneurial challenge. They all came together to form The Cove, creating both a collective think tank for local enterprise as well as a laid-back, convenient shopping experience for customers, friends and family bringing them affordable, one-of-kind finds and other distinctive products.

The Cove redevelopment project was the brainchild of Russ Fluter of Cannery Village Realty. After sitting empty for 5 years, Russ bought the six small buildings with the hopes of reestablishing the area’s retail presence.

The Cove is located at 410 West Coast Highway, Newport Beach, CA 92663. Retail hours for individual boutiques vary (see below for individual store hours). Visit The Cove online and learn more about events, sales and new offerings at

Retail boutiques at The Cove include:

Blend (Beth Zehnder) – Contemporary women’s clothing with a focus on easy to wear weekday to weekend clothes for the gal on the go. (Tues – Fri.11am-5pm; Sat 11am-3pm)

Clarity RX (Karla Keene) - Skin wellness boutique featuring the owner’s unique, patented line of high quality cosmeceuticals, which have been formulated for results-driven benefits to the skin, resulting in a smooth, youthful, supple, toned and radiant appearance. (By appointment only basis focusing on the private one on one experience.)

Laura Matthews Designs (Laura Matthews) – Original, handmade jewelry with a funky edge, designer handbags, belts and accessories. (Mon.-Sat. 10am-3pm)

Little Relics (Caitlin and Donna Whelan) - Antique Jewelry and Found Objects; based jewelry line Of recycled repurposed antique pieces.(Tues.-Fri. 11am-5pm; Sat.11am-3pm)

Little Stylings (Melinda Hovee-Harlan) - Children’s consignment couture for moms to be economical, fashionable, and live a little lighter on the planet. Reduce, Reuse, Rewear. (Mon.,Tues. 9am-1pm; Wed., Thurs. 10am-4pm; Friday 11am-5pm; Sat. 12noon-3pm)

MerMade Designs (Merideth Fleener) – Sea inspired home décor and gifts - Coral, seashells, handmade treasures. (Tues-Fri 11am-5pm; Sat. 11am-2pm; Or by appointment, 949.285.7871)

Posey Couture (Paige Van Rensselaer-Kunkle) – Pearls, Vintage & "Haute" Costume Jewelry, Sugar Factory Couture Lollipops, and all things bling. (Tues-Fri 11am-5pm; Sat 11am-2pm; during the holidays Sat 11am-3pm)

Studio Fringe (Pam Terry) – A full service interior design studio, unique linen pillow collection, home furnishings, fine art and textiles. (Tues.-Thurs. 10am-5pm; Fri. 11am-3pm;Mon. and Sat. by appointment only.)

The Hat Loft (Amy Rosten) – Designer hats, caps and fine millinery. (Tues.-Fri. 11am-4pm; Sat.11am-3pm)