Lowd Suga’ Designer/Owner & Actress Arianne Zucker
Makes a Personal Commitment to Environmentally Friendly Practices Adding a Green Twist to Her Popular Designs

Los Angeles, CA – October 22, 2008 -- Does “going green” have to mean re-usable shopping bags, recycled cans and compost?? NO!! Lowd Suga’ Jewelry Design by Arianne Zucker has unveiled the first of its “green” designs exclusively at http://www.lowdsuga.com/ and is in the process of implementing some exciting changes to the way their jewelry is designed and created in an effort to be more environmentally responsible.

“I personally believe that each individual can be an instrument of change, doing what we can to prevent further damage to the earth and our environment,” says Arianne. “I love creating unique jewelry designs, but I want to do it knowing that as a small business owner, a consumer and citizen of this planet, I am doing it in the most responsible way.”

In addition to diligently researching additional green strategies for the future, Lowd Suga’ is implementing greener business practices today starting with designing jewelry that is inspired by three things – acting locally, reusing and recycling.

What Lowd Suga is doing to reduce its footprint:
The focus of our initial green efforts will be in the following three areas:
Acting locally -- We are focusing on finding materials, stones and vintage pieces for our designs right here in LA.

Re-use – Challenging their creativity and resourcefulness, Lowd Suga’ is constantly looking for ways to repurpose vintage pieces, stones or embellishments for the Lowd Suga collection resulting in limited edition or truly one-of-a-kind pieces due to the nature of the resources.

Recycle – At Lowd Suga’, the goal going forward is to use primarily recycled metals and design pieces that use little or no metal at all. In an effort to reduce the environmental impact of this industry, there are new processes being developed to melt down metals that already exist (meaning they were excavated prior to 2008) and reuse the metal source which in turn makes recycling a more feasible solution while also reducing the pollution levels on the environment which Lowd Suga’ is committed to supporting.

Why Jewelry has such a large footprint:
What many consumers may not know is that the excavation of metals is one of the leading sources of pollution on earth and the jewelry industry is one of the major reasons for this excavation. Since most jewelry is made of or with some kind of metal it becomes the responsibility of leaders in the industry to re-evaluate the impact they have on the environment and do what they can to minimize the damage.

From the ground, through the purification and shaping process each individual necklace, earring, bracelet or ring has been down a long road that is wrought with environmental pitfalls. It is for this reason that Lowd Suga’ is committed to changing the way they do business.

The complete Lowd Suga’ collection as well as additional information about Lowd Suga’ Jewelry Designs by Arianne Zucker is available at www.lowdsuga.com.