Laura Ashley Announces Capsule Collection with Urban Outfitters
Fort Mill, SC (July 30, 2018) - Laura Ashley, the British lifestyle brand, is announcing an exclusive capsule collection with Urban Outfitters. There's no doubt that the instantly recognizable Laura Ashley florals will bring waves of nostalgia to those who fell in love with Laura Ashley decades ago and anyone just getting acquainted with the legacy brand.
Coinciding with the company's 65th anniversary, the collection bridges Laura Ashley’s long history in textile design and fashion with the current trends in contemporary fashion. With '90s revival a touchstone for the Laura Ashley & Urban Outfitters collection, Laura Ashley will bring back customer-favorite prints with updated silhouettes and ditzy florals, a Laura Ashley signature. In addition, the collection will feature larger-scale modern prints and sun-washed, heirloom palettes - perfect for summer and back-to-school.
The Laura Ashley & Urban Outfitters collection dives into the Laura Ashley archive, bringing iconic prints to fashion, accessories and shoes. The 14-piece collection will consist of dresses, tops, pants, and a skirt. The assortment will be available alongside accessories including hats, a silky scarf, and a canvas tote. Standout pieces include The Laura Ashley x UO Side Lace Midi Dress, Button Front Mini Dress, Luana Button Down, Leila Kick Flare Pant, and Ashley High Waisted Mini Skirt. Prices range from $19 to $89 USD.
With a new group of shoppers looking through second hand stores and scouring online resale sites for vintage Laura Ashley pieces, the new collection brings the company's greatest hits to a retailer known for giving shoppers trend-driven clothing and accessories they can't find anywhere else.
The Laura Ashley & Urban Outfitters collection launches Monday, July 30th in select Urban Outfitters stores across North America and online at urbanoutfitters.com.
About Laura Ashley, Inc.
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories and children’s apparel and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information visit Urban Outfitters at urbanoutfitters.com.