BON-TON STORES LAUNCH LAURA ASHLEY HOME

Coordinated Furnishings for Bed and Bath

Milwaukee, WI - The Bon-Ton Stores, Inc. (NASDAQ: BONT), which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, now offers its customers Laura Ashley Home, the British lifestyle company and one of the world’s leading brands in fashion and home furnishings. Known for its beautifully crafted, distinctive designs and modern color palettes, Laura Ashley Home will be available at all Bon-Ton family of stores and the full collection is available online.

 Laura Ashley  Willow collection available at Bon Ton

Laura Ashley Willow collection available at Bon Ton

With Laura Ashley’s iconic prints and rich heritage as the inspiration, the collection is designed so customers can easily coordinate products to create a warm, comfortable living space. Offerings include seven-piece bedding sets, quilts, bedspreads, window valances, sheet sets, towels, accent rugs, bath rugs, decorative pillows, blankets, throws and bed pillows with complementary décor details including paint, wallpaper and accessories.

“We’re excited to offer the Laura Ashley Home collection to our customers," said Scott Ternes, General Merchandising Manager for Home at The Bon-Ton Stores, Inc. “This heritage brand, known for its quality and timeless designs, is sure to be a customer favorite.”

The Laura Ashley Home collection starts at $30 for paint, wallpaper and accessories up to $360-450 for a seven-piece bedding set, available in twin, full, queen and king sizes. The seven -piece sets include the comforter, shams, euro shams and two decorative pillows, with the new fall collection featuring the Willow and Cranberry Cottage lines.

Cranberry Cottage: This quintessentially British collection for comfortable easy living, features layers of patterns and textures. The lead print is a beautiful traditional plaid in colorways of cranberry, hedgerow, and new pale marine.

Willow Collection: This soft contemporary seven -piece bedding set has a dramatic single spray of branching pussy willows that arch diagonally across the top of the bed in subtle tones of pale gray on a soft beige ground.

About The Bon-Ton Stores, Inc.: The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 260 stores, which includes 9 furniture galleries and four clearance centers, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. For further information, please visit thebontonstoresinc.com or the company’s web site at bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, and Pinterest.

About Laura Ashley, Inc.: Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 30 licensed product lines in North and South America, ranging from women’s fashion and accessories, children’s apparel, infant layette and feeding, pet products and a variety of home furnishings and accessories including bed linen, ready-made curtains and mattresses. For additional information, visit www.lauraashleyusa.com. CONTACT: Christine Hojnacki, 414-347-5329 christine.hojnacki@bonton.com

###