NEW ONLINE BOUTIQUE CATERS TO CONTEMPORARY PETITE SHOPPERS
Cool, Cultured Fashions Are Shown on True Petite Models for Better Shopping Experience
San Francisco, CA - Online boutique Adela Mei brings petite shoppers a unique shopping destination and easier shopping experience, with a tightly edited selection of modern, contemporary clothing for women who stand “tall” at 5’4” and under. With a focus on silhouette and proportion, the online boutique is curated to ensure a great fit for petites.
The boutique’s co-owners, Sasha Moyer and Stacy Leung were inspired to open their unique concept when they found themselves constantly having to alter or return items bought online because it was hard to judge the fit shown on the 5’10” models on traditional retailer websites. Both petite women themselves, they named Adela Mei after their grandmothers, who were petite fashion-forward women as well.
The dynamic duo approaches the selection at Adela Mei with a razor focus, measuring and testing every piece. The site provides detailed measurements and fit suggestions for every size offered, ensuring that shoppers know exactly what they’re getting before they click “buy.” The clothing is presented on models with petite frames, so customers can see exactly how the items fit on someone with a similar height.
Both Moyer and Leung curate Adela Mei’s selection, and no items are put on the site’s virtual racks without both giving the thumbs up. The site offers a creative mix that’s both diverse and refined, with a focus on modern, versatile fashion that is flattering and statement making at the same time.
And though the pair have opposing senses of style – Leung is more drawn to comfortable and classic pieces while Moyer is more forward, mixing new silhouettes and blending feminine and minimalist styles – the two have stocked the shop with a wardrobe that’s both functional and fashion-forward. “We don’t believe in rules and champion riskier pieces,” says Moyer. “With our international perspective, we are always looking beyond the city we live in for style and fashion and we are constantly on the hunt for new designers and talented people from across the globe.”
Adela Mei’s website also features seasonal lookbooks, that are photographed on a size 5’4” model, so that the site’s stylists can inspire customers and give shoppers a glimpse into how the clothes look in action. Offering a full range of sizes, non-petite women are also encouraged to shop Adela Mei since the clothing is regular sized.
“Nurturing our entrepreneurial spirits and our obsession for fashion, we knew we had to create Adela Mei to honor a great idea for the often over-looked stylish petite woman” says Leung. Previously, Moyer and Leung both worked for a Fortune 500 company. Moyer worked in merchandising and independent stylist projects, and also brings a fashion journalism background. Leung specialized in e-commerce and business operations. Adela Mei is the first venture into fashion retail for both partners.
About Adela Mei:
Adela Mei is an online boutique created by business partners Sasha Moyer and Stacy Leung to cater to petite women. Based in San Francisco, the duo brings the often-forgotten petite customer to the forefront, curating the best offerings of the season for women who stand proudly at 5’4” or shorter, in or out of her heels. Named for Moyer and Leung’s petite grandmothers, Adela and Mei, the site strives to make shopping for the petite woman a little easier – and making alterations a thing of the past – by offering a tight edit of the season’s trends and showing more realistic images of the clothes by using petite models. Adela May is stocked with under-the-radar designers such as N/TICE and Shades of Grey, as well as bigger names in the contemporary market, including Cameo, Keepsake, and Maurie & Eve. www.adelamei.com