Bravo Sports Expands Outdoor Division With Addition of E-Z UP® Instant Shelters® For Retail


Santa Fe Springs, CA –Bravo Sports, global leader in the recreational and sporting goods markets, is proud to announce the company has expanded the outdoor division by entering into an exclusive license agreement with International E-Z UP, Inc., a company renowned for creating the first patented Instant Shelter® and “pop up” canopy .

With a roster of market leading brands, Bravo Sports has been looking to expand its presence in the retail channels for instant outdoor shade products.  “We are excited about the partnership with E-Z UP,” says Leonardo Pais, CEO of Bravo Sports.  “It is a logical fit for Bravo Sports because the companies share many of the same core competencies.  Rolling the E-Z UP brand into our portfolio of premium outdoor brands will be seamless and provide us with enhanced brand recognition to further our growth.”

Bravo Sports will license, manufacture, and market the E-Z UP® line of recreational instant shade products to retail markets.  Built for ease-of-use, durability and portability, the company will continue to feature the E-Z UP patented scissor action truss system.

“For over 30 years, E-Z UP has built a reputation on innovation and quality,” says Mark C. Carter, who founded the company in 1982 and invented and patented the E-Z UP® Instant Shelter® at the age of 22, in 1983.  “We believe our partnership with Bravo Sports will expand E-Z UP’s visibility in the U.S. and Canada retail market by utilizing Bravo’s impressive combination of substantial retail customer base in combination with ours and their distribution infrastructure.”

In business for over 30 years, International E-Z UP, Inc. manufactures and markets a line of patented “instant shelters” and accessories that have revolutionized the tent and canopy industry.  Utilizing E-Z UP technology along with a commitment to production of superior quality and innovative products, E-Z UP continues to lead the portable shelter industry. The Instant Shelter® sets up in seconds on any surface without the use of tools or ropes. Popular uses include corporate, outdoor recreation, exhibit/sales booths, catered affairs, hotel, civic and special events, and many others. (800) 45-SHADE

Bravo Sports, global leader in the recreational and sporting goods markets, has a stable of market-leading brands, including:  E-Z UP™, Shade Tech™, Quik Shade™, John Deere™, Element™, Moto Shade™, Quik Chair™, Quik Shade Pets™,  Blacktop 360™, Airzone™, Variflex™, Pulse Performance Products™, Kryptonics™, Darkstar™, Blind™, Tony Hawk™,  X Games™, Satellite™, Maple™, Channel One™, Static™, Ten-Eighty™, and Hyper™; to go along with several industry leading licenses with other outstanding partners like Marvel™,  Nickelodeon™ and Disney/Pixar™.  Products made by Bravo Sports, which include Instant Canopies, BBQ’s, Trampolines, Skateboards, Scooters, Skates, Ramps, Rails and more, can be found at major retailers worldwide.  Bravo Sports headquarters is located at 12801 Carmenita Rd., Santa Fe Springs, CA 90670. 562-484-5100,