Event To Benefit The Dream Guild of The Juvenile Diabetes Research Foundation

Newport Beach, CA – Honoring Orange County’s arbiters of style, Orange Coast magazine, the definitive guide to Orange County life and style, is presenting the 2011 OC Look event on Thurs., August 11 from 6 to 9 pm. Daniel Callahan has graciously opened his home in Ritz Cove (51 Ritz Cove Dr., Dana Point, CA 92629) to host this year’s OC Look party

Now in its fourth year, the OC Look honor has become highly desired among the Orange County style set. From surf industry vets to philanthropists and physicians, OC Look celebrates the eclectic array of style in Orange County all while benefitting the Dream Guild of the OC chapter of the Juvenile Diabetes Research Foundation.

“Style is an attitude, a passion,” says Linda Goldstein, publisher of Orange Coast. “With Orange County’s style copied worldwide, we are privileged to showcase this year’s OC Look honorees, proving that style is personal, creative and ageless.”

The 2011 class of OC Look honorees will be revealed and presented with a beautiful award designed and provided by Tiffany & Co. Each of the 2011 honorees will also be featured in a special section of the August issue of Orange Coast. The fashion house Chloe, will present a fashion show with the season’s most beautiful women’s styles, while Saks Fifth Avenue is presenting men's fashion. Some of South County Lexus’s hottest cars will be on hand. The OC Look event is open to the public and every attendee will be treated to an evening full of style and fashion complete with handwriting analysis by Mont Blanc, beauty bars offered by M•A•C Cosmetics and Kenneth Brown Salon, signature cocktails by Agave Underground Tequila, and decadent fare offered by 24 Carrots Catering.

Having raised over $45,000 since the event’s beginnings, this year’s OC Look party is expected to draw over 400 people and continue being a sold out event. Tickets to attend the 2011 OC Look Party are $75 each and can be purchased online at http://www.jdrfoc.org/2010-OCLook/ or by calling the JDRF office at 949.553.0363.

About the OC LOOK Advisory Board
The OC Look winners were selected by an advisory board, which includes such trendsetters and fashion forward individuals as: Greer Wylder (Greer’s OC), Christopher Del Castillo (M•A•C Cosmetics), Kacey Spies-Bruno (Montage Resorts), Michelle Pulfrey (“Good Day L.A.” producer), Amy Denoon (Beach House PR), Michael Botsko (Tiffany & Co.), Michaele Hall (Neiman Marcus, Fashion Island) and Jason Wallis (Fashion Photographer) Gretchen Pace (General Manager, Black Starr and Frost), Nichole Carroll (Designer, Tyler Rose Swimwear), Jennifer Condas (Co-Founder, the Dream Guild of the JDRF, Orange County), Christina Ferguson, Melanie Hurwitz (Medical Marketing), Neil Letham (Salon Gregories), and Todd Quartararo.

About The Dream Guild
The mission of the Dream Guild is to build a friendly, cohesive group of women who will help increase Juvenile Diabetes Research Foundation’s presence in the community through exciting and fun events to help raise funds to cure diabetes. The Dream Guild brings women together through special events while driving awareness that a cure for type 1 diabetes is within reach. A membership and fundraising organization, all net proceeds from The Dream Guild events go directly to JDRF to fund a specific research project. In addition to setting and exceeding their own fundraising goals, The Dream Guild supports JDRF across all activities including a commitment to supporting the Fore the Kids Golf Classic , The Walk to Cure Diabetes and the chapter’s annual Dream Gala held each year at the St. Regis Resort and Spa at Monarch Beach.

About The Juvenile Diabetes Research Foundation
JDRF was founded in 1970 by the parents of children with type 1 diabetes – a disease that strikes children, adolescents, and adults suddenly, makes them insulin dependent for life, and carries the constant threat of devastating complications. Since inception, JDRF has provided more than $1.16 billion to diabetes research worldwide. More than 80 percent of JDRF's expenditures directly support research and research-related education. JDRF's mission is constant: to find a cure for diabetes and its complications through the support of research. For more information please visit www.jdrfoc.org.

About Orange Coast magazine:
Orange Coast magazine has long had its finger on the pulse of Orange County, serving as the definitive guide to the area’s laidback luxury lifestyle. Having won numerous awards for its editorial, artwork and design, and recently awarded the title of the West’s Best City & Metropolitan Magazine and Best Overall Consumer Publication at the 2011 Maggie Awards.

Orange Coast magazine offers a refreshed, contemporary look and read for its 200,489 monthly readers. The design and editorial format speaks to a smart, sophisticated and influential readership. Orange Coast magazine is based in Newport Beach, CA, and is published by Emmis Communications. www.OrangeCoastMagazine.com

Emmis Communications – Great Media, Great People, Great Service®
Emmis is an Indianapolis-based diversified media firm with radio broadcasting and magazine publishing operations. Emmis Publishing includes Los Angeles magazine, Orange Coast, Texas Monthly, Indianapolis Monthly, Cincinnati magazine, Atlanta magazine and Country Sampler. Emmis owns 20 FM and two AM domestic radio stations serving the nation’s largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis also owns a radio network, international radio stations, an interactive business and ancillary businesses in broadcast sales. www.Emmis.com

For questions or more information, contact:
Lauren Townsend & Allison Olmstead Townsend Olmstead Media Co. 949.722.8488, Allison@tomediaco.com