Lowd Suga Launched Celebrity Collection

Featuring Exclusive “Made for TV” Designs and Red Carpet Looks

Los Angeles, CA – December 4, 2008 -- Lowd Suga’ Jewelry Design by Arianne Zucker is proud to unveil its sweetest collection yet – the Celebrity Collection. With a growing stable of Hollywood’s hottest stars clamoring for her designs, Arianne Zucker’s jewelry designs, inspired by the blue-jean to black tie culture of Los Angeles, are being spotted on the big screen, the small screen and everywhere in between.

The Celebrity Collection is currently comprised of 19 pieces including earrings, bracelets and necklaces made of gold-fill, silver, faux-pearls, Swarovski crystals and shell designed by Arianne specifically for the following:

Arianne’s “Days of our Lives” character “Nicole Kiriakis.” The pot-stirring diva every “Days” fan loves to hate, “Nicole” has a penchant for bold, get-you-noticed accessories.

The drop earrings Arianne donned on the red carpet of the 2008 Daytime Emmy

Awards, as well as pieces worn on-air and on the red carpet by co-stars Rachel Melvin, Nadia Bjorlin and Tamara Braun, among others.

Necklaces and earrings designed for the upcoming feature film “Weather Girl” starring Tricia O’Kelley (“The New Adventures of Old Christine”) for which Lowd Suga’ was selected as the featured accessories designer.

Red Carpet accessories for Leslie Bibb, Emmanuele Chirque and Alison Sweeney.

While the Celebrity Collection is Lowd Suga’s most sophisticated and elaborate collection to date, retail prices for all of these designs remain under $100 making these red-carpet-ready looks a reality even for the gal on a budget! The entire Celebrity Collection is available for purchase at http://www.lowdsuga.com/.

In addition to the celebrities that inspired pieces for the Celebrity Collection, other Lowd Suga’ star-studded fans include Leslie Bibb, Sean Mahon, Alison Sweeney, Naomi Harris, Emmanuele Chirque, Kyle Lowder, director Jennifer Sharp among others.

About Lowd Suga
Lowd Suga’ got its start in 2006 when Arianne Zucker with the help and support of friends and family decided to indulge her sweet tooth and turn her passion for all things sparkling into a business. What began as one-of-a-kind gifts for friends and family grew into an online boutique at http://www.lowdsuga.com/ featuring a variety of original designs for men and women and has now moved into select retail boutiques throughout California including Alice’s Attic in Mount Pinos and Tricia’s Boutique in Frazier Park and Randoons in Winnetka, IL. Funky yet feminine, Lowd Suga’s designs can take you from day to evening and everywhere in between. In Fall 2008, Lowd Suga’ debuted it’s “Green Collection” featuring recycled, repurposed and reinvented eco-friendly jewelry.

The complete Lowd Suga’ collection as well as additional information about Lowd Suga’ Jewelry Designs by Arianne Zucker is available at http://www.lowdsuga.com/.