SHOCK DOCTOR ANNOUNCES INAUGURAL
SHOCK DOCTOR/CUTTERS FEARLESS PERFORMANCE TOUR
Shock Doctor/Cutters Tour To Bring Interactive Brand Experience for Athletes of
All Ages Coast-to-Coast
Minnetonka, MN -- Shock Doctor,
the #1 mouthguard company in the world and market leader in innovative
performance sports protection equipment, is announcing their inaugural FEARLESS PERFORMANCE TOUR, bringing
the Shock Doctor mantra of “Hardcore
Protection, Fearless Performance” to life with an interactive brand
experience designed to educate and inspire young athletes across the country.
“We are excited to be able to be on the ground engaging with the youth athletes
that wear our Shock Doctor and Cutters products every day they play,” says Jay
Turkbas, Shock Doctor’s Sr. Vice President Marketing and Product Development.
“The Fearless Performance Tour is an opportunity to put our latest
innovations directly into the hands of athletes, giving them an opportunity to
experience our product’s quality and performance and gain immediate feedback
from them.”
Team Shock Doctor Athletes including Akeem Ayers (Tennessee Titans), Ryan
Mathews (San Diego Chargers), Jack Johnson (Columbus Blue Jackets), Nick Leddy
(Chicago Blackhawks), Jake Gardiner (Toronto Maple Leafs) and Carlos Santana
(Cleveland Indians) will participate in the tour making appearances at select
event locations as well as via social media channels and promotional events.

The Shock Doctor Fearless Performance
Tour is designed to reach youth athletes across a wide range of sports with
a primary focus on Baseball, Football, Hockey, and Lacrosse. The tour will
begin in Arizona, then head to California, Nebraska, Kansas, Iowa, then Texas
and finish up in Shock Doctor’s home state of Minnesota and will include over
160 event days in key markets across the nation between March and October 2013
highlighted by events such as:
BASEBALL
California Little League/Pony League
NCAA College World Series
Omaha Slump Buster Tournament
Perfect Game
Minnesota State Legion Baseball
FOOTBALL
Aaron Williams Lone Star Showcase
Texas High School Football
Minnesota High School
HOCKEY
Defending the Blue Line
Showcase Minnesota Tournament
US Hockey Prospects Game
Minnesota High School Hockey Games
At each event location, the Fearless Performance Tour will present
the Shock Doctor Shock Zone.
Built to inspire, youth athletes will leave the experience reaching for
big dreams and knowing what it takes to “Play With Confidence In The Shock
Zone.”
Interactive activities in the Shock Zone will include (may vary by
location/event):
· Electronic Registration to “Join Team SD”
· Shock Doctor Product Give-Aways
· Baseball Pitching Challenge
· Football QB Toss
· Android Ap testing athlete reaction time
· Hitting zone contest in batting cage
(select sites)
· Team Shock Doctor/Cutters athlete
personal appearances (select tour dates)
A primary focus of the Tour will be the
extensive Shock Doctor and Cutters product lines - allowing players and their
parents to touch, feel, interact with and purchase the Shock Doctor and
Cutter’s line of performance sports and protective gear. With 19 patents
to date, Shock Doctor’s athlete-centric approach to product development has led
to advanced technologies like Tri-Bite™, Monocoque
Shock-Frame, X-Fit™ Compression and ShockSkin™,
which have been seamlessly integrated across their product lines to make Shock
Doctor the market leader in mouthguards and protective gear and apparel.
At many of the events, athletes will also have an opportunity to experience the
newest products and technology from Cutters Gloves – the industry leading athletic glove company
which was acquired by Shock Doctor in 2012 with patented CTACK technology,
delivering the stickiest glove on the market. “No other glove performs like
Cutters”
TOUR SCHEDULE
The
Tour Schedule includes:
March - Arizona
3/2-3/3
– USSSA Spring Training Champions Tourney – Big League Dreams, Gilbert, AZ
3/9-3/10 – Spring Training Champions Tourney – Big League Dreams, Gilbert, AZ
3/13-3/15 – MLB Good Year Ball Park– Goodyear, AZ
March-May – California/Kansas
3/25 – 3/28 – Lions HS tournament (Various Locations) TBD
4/6-4/7 – San Diego Open Junior League Baseball
4/12
– Lake Elsinore Storm Minor League Game
4/13
– Huntington Valley Little League Game
4/14
- USSSA Heritage Tournament
4/19 – Rancho Cucamonga Quakes Minor League Game
4/20
- Oceanview Little League
4/21
- USSSA Spring Shootout
4/26 - University of San Diego v. San Francisco
4/27 - Fountain Valley Pony Baseball
4/28 - USSSA League of Dreams Riverside
5/5 - Bat Wars, Covina, CA
5/25-5/28
- Super NIT Tournament, Kansas City, KS
June – Iowa/Omaha, Nebraska/Texas
6/7-6/9 - Super NIT Tournament, Des Moines, IA
6/14-6/27
- Omaha Slumpbuster, Omaha, CA
6/17-6/25 - College World Series (CWS)
6/30
– Aaron Williams Lone Star Showcase
July – Texas/Minnesota
7/10 - Texas High School Football
August – Minnesota
8/1-8/5
– Minnesota State Legion – Braemar
8/21
– Defend the Blue Line Warrior Camp
8/21-8/25
- Summer Finale (Tim Hawkinson) Super Rink
Updates and additions to the schedule
will be posted online throughout the run of the tour at www.shockdoctor.com.
SOCIAL MEDIA
In addition to the
published calendar, the Fearless Performance tour will make several stops at local schools, fields, after
school programs and retailers in the various markets throughout the tour.
Fans and followers can request a visit (site visits will be scheduled
pending approval by property/school management) by posting to any of the
various Shock Doctor and Cutters social media outlets at facebook.com/shockdoctor, facebook.com/cutters
and twitter.com/shockdoctor, twitter.com/cutters and using the
official tour hashtag - #HPFPTour.
Additionally, Shock Doctor will be tracking the Fearless Performance Tour
Experience online at www.shockdoctor.com with tour updates, exclusive video,
photos, fan experiences and more.
About Shock Doctor, Inc.
www.shockdoctor.com
The number one mouthguard company in the world, Shock Doctor is the
undisputed market leader in premier mouthguard technology and is known as the
creator of fearless, performance-driven sports protection equipment and apparel
available in 9,000 retail locations in over 50 countries worldwide.
Shock Doctor’s sports protection products range from mouthguards, core
protective equipment and apparel to Performance Sports Therapy, designed to
protect athletes across a wide range of sports including football, hockey,
baseball, lacrosse, MMA, fitness and more. Their athlete-centric approach and
commitment to developing game-changing technology, which has earned them
nineteen patents to date, has continuously revolutionized the industry and
raised the standard for technical and functional performance. Trusted by youth,
amateur, and pro athletes alike, Shock Doctor products combine cutting-edge
design and premium materials with the latest technology to achieve the ultimate
in protection and performance.
About Cutters Gloves
www.cuttersgloves.com
Cutters develops, manufactures, distributes and markets an industry leading
line of football gloves and accessories as well as other sports gloves for the
baseball, fitness, golf and soccer markets. True glove experts, Cutters
Gloves, made with their exclusive C-TACK(tm) Performance Grip Material, are
crafted from the highest quality materials for the best performance and
durability. Other gloves may look similar, but the silicon application that
most other companies use on their gloves results in an inferior grip, and a
grip that will peel off, wear out more quickly, and that does not self-restore.
An industry leader in the US and Canada, Cutters Gloves are also sold in
15 countries worldwide.
MEDIA CONTACTS:
Lauren Townsend
& Allison Olmstead
TO Media Co.
949-722-8488
twitter.com/tomediaco