TO:Media

Case Study: Since 2009, TO Media Co. has been providing public relations and corporate communications services for this manufacturing giant. Bravo Sports manufactures and distributes over 2000 products in the outdoor recreation category for ages 2+. TO Media Co. has secured placement for everything from their outdoor canopies to their roller skates and scooters in national, regional and local magazines, online and television, including Sports Illustrated Kids, Everyday With Rachael Ray, Transworld Surf, Family Circle, Parents, Parenting and more.

Case Study: In addition to launching the beach-chic travel bag company, Halsea, in 2006, we have also launched every collection since. The bags have been on The Early Show, Good Morning America, Today Show, KTLA and KABC, as well as featured in countless national magazines. The designer, Sally Bartz, has also become an expert on style in the media with profile stories in national magazines and local magazines alike.

Case Study: Accessory designer Vonny Faucheux blends southern charm and hospitality with LA style in her eponymous line of totes, cosmetic bags and now kitchen accessories. In fall of 2010, TO Media Co. was hired to launch the Vonny casserole carrier. This unique product caught the attention of national magazines and television outlets across the country including Live with Regis and Kelly, Today, The Nest, Family Circle, Southern Living, Mom, Woman’s Day, Parents and more. The campaign was highlighted by a 12-page feature in YUM Magazine featuring Vonny and her daughter Tallulah as they set their table for a traditional southern Thanksgiving LA style.

Case Study: TO Media Co. has worked with California Blooms, an online rose distributor founded in 2009, to raise the profile of the company through online media, as well as product placement in national magazines and in the broadcast media. California Blooms have been featured in Romantic Homes, Better Homes and Gardens, Woman’s Day, Woman’s World, Yum and many other publications.

Case Study: A newly redeveloped retail destination on Mariner’s Mile in Newport Beach, The Cove is home to nine boutiques ranging from clothing and jewelry to home décor and beauty all run by entrepreneurial women. TO Media Co. was brought in to announce the opening of The Cove and generate traffic to these stores. This was accomplished via an intensive local media blitz across Orange County including newspapers, magazines, bloggers and local broadcast media. The campaign raised awareness of The Cove and established each individual store owner’s media presence.

Case Study: TO Media Co. was hired to launch and promote this online destination for news and events from a mom’s perspective. In the first six months of the campaign, TO Media Co. secured features in the OC Register, the Chicago Tribune, Redbook magazine, as well as several regional publications across the country and booked the two founders on Oprah Radio and Fox News.

Case Study: Interior designer Natalie Umbert is known for her bright palate and globally-infused design. TO Media Co. worked initially with Natalie on two collaborative design projects and then individually securing placement in Romantic Homes, Riviera Magazine, Orange Coast Magazine, Apartment Therapy, KCBS, KTLA, Home By Design and more.

Case Study: Hired by founder and green-living guru Casey Cochran, TO Media Co. promoted this online local green guide throughout Southern California and key markets across the country. TO Media Co.’s campaign was highlighted by coverage secured on KCBS, KCAL, Coast Magazine, and the Daily Pilot when Casey ran a barefoot marathon to raise awareness and funds for TOMS Shoes one-for-one charity. He was also honored with the Orange Coast magazine OC Look Award, recognizing Casey for his sustainable style.

Case Study: Wallables, 3-D Wall Décor from parent company Hot Buttered Elves hired TO Media Co. to raise awareness of their product and their company in the national media. Wallables creator Dan Garr completed a live TV appearance on LA’s KTLA Morning News and was also featured in Baby & Kids magazine. Wallables are available at Toys R US, Walmart.com and Target.com.

Case Study: Creators and authors of two self-published children’s books targeted toward children with Autism, “Look Who is Coming...” and “I Can Fly Super Duper High!”, Zuma Ayriyan and Varuzhan Khachatryan hired TO Media Co. for the launches of both books. “Look Who is Coming...” was featured in Parent’s Magazine and the OC Register as well as other regional media outlets.

Case Study: Designer Jennifer Capaci had a vision when launching Terra Collection Tees to bring an stylized, organic t-shirt to the market that would give back to the earth at the same time. Featuring designs for earth, air, water and life, Jennifer partnered with several charitable organizations in each of those categories and allowed consumers to select which organization they wanted to support with each purchase. TO Media Co. worked with Terra Collection on the launch of her first line.

Case Study: TO Media Co. handled all aspects of public and community relations for the 2009 Design Tour. TO Media Co. secured coveraged in all major Southern California print and broadcast media outlets including the LA Times, OC Register, KTLA, KABC, KOCE, and Daily Pilot for both the event and several of the participating designers.

Case Study: TO Media Co. provided talent relations and PR campaign support for the “Heroes” World Tour.

Case Study: In addition to numerous stories on bettershelter's home developments, we secured countless full-page articles focusing on principle Steve Jones. Media highlights include three full-page stories in the LA Times, full-page features in every local magazine and a story on KABC Eyewitness News.

Case Study: TO Media Co. has provided media relations and event planning services to two major Southern California Land Rover/Jaguar dealers. Including the grand opening of Land Rover/Jaguar Anaheim Hills and Cerritos.

Case Study: We created a campaign to feature the fabrics and other children's products offered by Pixie Dust Decor. We targeted a wide range of national magazines from women's home magazines like Domino, Cottages and Bungalows, to parenting-focused magazines such as Parenting and Parents, as well as celebrity-based media such as People Magazine and E!

Case Study: We used events sponsored by Orange Coast and stories in the magazine to gain TV exposure and lifestyle stories bringing the pages of the magazine to life. In the first three months of our campaign they were featured onover 10 TV shows.

Case Study: Diana Martin is the gift buyer for CEO's, international royalty and A-list celebrities. With almost no press coverage for 20 years, in one year we secured features on her in newspapers across the country, full page features in local magazines and features in national magazines such as Business Week's Small Biz and on TV.

Case Study: In addition to launching the first ever line of Playboy surfboards, we capitalized on the trend that there are more women surfers than ever before to gain additional TV coverage.